The earth is in trouble, and no, you can’t argue otherwise. This is why going green and living a sustainable lifestyle is no longer just a trend but everyone’s responsibility. Sustainable living seems to be such a complex concept as it encompasses a lot of things --- renewable energy, environment-friendly developments, energy-saving appliances, recycling, and hybrid cars. Saving Mother Earth is indeed a romantic subject. And most of us have green intentions, but whether we know how to make good those intentions is a different story.
Moving sustainability from niche to normal is a continuous struggle. There is the idea that green products cost more, the concept is very feminine, and some feel that it is just not for them. A survey by OgilvyEarth, for example, found that while 82% of Americans see attaining sustainability as a good thing, only 16% are determined to contribute. So even if sustainability has become a mainstream thing in terms of reach and marketing, the fact that most people still refuse to take action is a serious setback.