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Amerifirst Expands Footprint to Southwest Region

KALAMAZOO, MI (March 21, 2018) – Amerifirst Financial Corporation is expanding its footprint to the foothills of the San Gabriel Mountains with the opening of a new branch in Southern California. 


Rancho CucamongaThe branch is located in Rancho Cucamonga, a suburban city 40 miles east of Los Angeles, and serves as the first retail site for the independent mortgage lender in the state of California. It will operate as a full-service home loan center staffed by a total of 12 loan officers and a support team who will provide a full range of purchase and refinance loan options. These include conventional, FHA, VA and USDA loans, as well as Amerifirst’s specialized products - renovation and construction mortgages.

Opening this week, the new office is located at 12505 N. Main Street, Suite 260. It will operate under the name, “Ameritrust Home Mortgage” to avoid confusion with Amerifirst Financial, Inc., who also operates in the southwest region.

“We are excited to be working with the great folks in southern California as we continue to expand our reach in helping our neighbors achieve the American dream of home ownership,” said Mark Jones, Co-CEO and Co-Founder of Amerifirst. “We are excited to offer our strong service proposition – high quality, high touch customer service – to residents of southern California. We also are committed to educating first-time homebuyers on the power of home ownership as a tool for building home equity and personal wealth and matching loan products that meet their individual needs.”

This expansion comes on the heels of the 35-year-old mortgage lender’s growth in central Florida in late 2017. At that time, it opened new branches in Winter Park and Tampa for a total of six full-service branches in the state. Headquartered in Kalamazoo, Michigan, Amerifirst employs over 600 team members and provides home financing opportunities for thousands of families each year, especially in rural and underserved communities and among first-time homebuyers. It operates in branches across nearly a dozen states in the Midwest and Southeast regions and was recently recognized by Inc. 5000 for its 78 percent growth over a three-year period.

About Amerifirst Home Mortgage:
Headquartered in Kalamazoo, Michigan, Amerifirst Home Mortgage is an independent community mortgage banker founded in 1983 by entrepreneurs Mark Jones and David Gahm. Amerifirst is committed to making a meaningful difference in the lives of its customers, its employees and the communities they serve. The Amerifirst team of over 600 professionals offers a full line of mortgage products including FHA loans, VA mortgage loans, USDA Rural Development loans, renovation loans and conventional lending. Amerifirst is licensed in a dozen states across the Midwest, Southeast and Southwest Regions, and takes great pride in establishing quality relationships with its customers. Amerifirst Home Mortgage is a division of Amerifirst Financial Corp.




Janet Veach
Janet Veach
Janet Veach is the Communications Specialist for Amerifirst Home Mortgage. As the former Communications Director with the Alzheimer’s Association in Central Illinois, she believes that building strong relationships leads to dynamic partnerships that can dramatically improve our neighborhoods and communities. The mother of three sons, she has heard many a good story, and specializes in creating content that educates, communicates our core values and promotes genuine relationships with our customers.

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