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Amerifirst Home Mortgage to Enter Lakeland Florida Market

Thirty-five-year-old independent lender to operate total of nine retail sites in Florida with latest addition.


KALAMAZOO, MI (May 1, 2019) - Amerifirst Home Mortgage, a division of Amerifirst Financial Corporation, is continuing to expand its footprint in the Southeastern United States with the opening of a new branch in the Central Florida region. 


Opening April 30, the new branch is located in Lakeland (35 miles east of Tampa), and will be the ninth retail site for the independent mortgage lender in the state of Florida. It will operate as a full-service home loan center staffed by a total of 10 team members who will provide a full range of purchase and refinance loan options. These include conventional, FHA, VA and USDA loans, as well as Amerifirst’s specialized products - renovation and construction mortgages.


Heading up the branch as Co-Area Managers/Loan Originators are Lakeland natives Ryan Larson and Justin Pry.

2ae260ef-e1e9-48df-b95e-807c04d38268-lo_photo-ryanbusinesspic Justin Pry
Ryan Larson Justin Pry

According to Jamie Brown, Southeast Regional Manager, Ryan and Justin’s exceptional leadership skills, 40+ years of combined experience in the mortgage industry, and deep roots in the community are a natural fit for the Amerifirst culture of delivering an excellent customer experience while helping home buyers achieve the American dream.


“We’re excited to expand homeownership opportunities in the beautiful community of Lakeland with Ryan and Justin at the helm,” said Brown. “We’ve recruited an incredibly talented team here in Central Florida, each of whom shares our values and our mission to make a significant difference in the lives of others. We can’t wait to get started.”


The branch is located at 218 E. Pine Street, Lakeland.


Amerifirst’s recent growth in the southeast region includes the 2017 opening of new branches in Winter Park and Tampa, and the 2018 opening of new branches in Seminole, New Port Richey, Spring Hill, Lutz and Gainesville, Florida. Amerifirst entered the Florida market in 2011 with the opening of a full service branch in the Tallahassee metro area (Crawfordville).


Justin Pry NMLS# 177907

Ryan Larson NMLS# 367471


About Amerifirst Home Mortgage:

Headquartered in Kalamazoo, Michigan, Amerifirst employs over 700 team members and provides home financing opportunities for thousands of individuals and families each year, especially in rural and underserved communities and among first-time homebuyers. It operates in branches across a dozen states throughout the U.S. and is recognized by Inc. 5000 for its 78 percent growth over a three-year period. Its mission is to make a meaningful difference in the lives of others. Amerifirst is a division of Amerifirst Financial Corporation.


Janet Veach
Janet Veach
Janet Veach is the Communications Specialist for Amerifirst Home Mortgage. As the former Communications Director with the Alzheimer’s Association in Central Illinois, she believes that building strong relationships leads to dynamic partnerships that can dramatically improve our neighborhoods and communities. The mother of three sons, she has heard many a good story, and specializes in creating content that educates, communicates our core values and promotes genuine relationships with our customers.

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