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Amerifirst Promotes Peggy Bodinaku to Chief Marketing Officer

Marketing executive has proven track record building high-performance teams and

driving market visibility


KALAMAZOO, MI (May 20, 2021) -Peggy Bodinaku, a 20-year financial industry veteran, has been promoted to Chief Marketing Officer at Amerifirst Home Mortgage, a national residential mortgage lender and originator. As CMO, Bodinaku is responsible for the strategic oversight of Amerifirst's national brand, marketing, communications, and sales support initiatives.



The addition of Bodinaku in this key role comes as Amerifirst continues to expand its market share, building upon its reputation for delivering a high-touch customer experience through its strong network of trusted loan advisors who educate, guide and support homebuyers in local communities across the nation.


"Peggy's experience in high-growth organizations, market innovation, and brand positioning makes her a perfect fit as we plan for the future," said Dave Gahm, Amerifirst Co-CEO and Co-Founder. "She has brought tremendous value to Amerifirst in the three years that she has been part of our team and we're excited to watch her continue to build upon her successes of leading and supporting the Amerifirst team with honesty and integrity. Now is the perfect time to have someone of her caliber and enthusiasm drive our branding and marketing efforts to help take our business to the next level strategically and purposefully.”


Bodinaku joined Amerifirst in January 2018 as Marketing and Brand Manager and was promoted to Regional Manager of Marketing and Sales in April 2019. Under her leadership, the Regional Marketing team created a Best In Class service proposition by supporting the company's retail production teams with both a proactive and creative approach to all aspects of loan origination marketing support.


Before joining Amerifirst, Bodinaku spent nearly two decades in leadership positions with Auto-Owners Insurance in Underwriting, Training and Development, Brand Management and Advertising in the Marketing and Sales Division. She holds a double bachelor's degree in Communications and German Studies from Michigan State University.


About Amerifirst Home Mortgage

Amerifirst Home Mortgage, a division of Amerifirst Financial Corporation, is a full-service residential mortgage originator and servicer. As an advocate for affordable homeownership and a mission to make a meaningful difference in the lives of others, the company consistently ranks as a top producing lender of FHA and USDA Rural Development loans. It employs over 800 team members and operates in branches across a dozen states throughout the U.S. and is recognized by Inc. 5000 for its 78 percent growth for six consecutive years. Committed to operating by a strong set of core values, it has ranked as a Best & Brightest Company to Work For in the Nation for the past five years and was named a Best Mortgage Company to Work For in 2021. It is headquartered in Kalamazoo, Michigan. 


Janet Veach
Janet Veach
Janet Veach is the Communications Specialist for Amerifirst Home Mortgage. As the former Communications Director with the Alzheimer’s Association in Central Illinois, she believes that building strong relationships leads to dynamic partnerships that can dramatically improve our neighborhoods and communities. The mother of three sons, she has heard many a good story, and specializes in creating content that educates, communicates our core values and promotes genuine relationships with our customers.

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