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Ameriuno Hires Mortgage Industry Veteran to Expand Hispanic Division

Andres 'Andy' Insua to lead efforts to help Spanish-speaking consumers buy homes


Andres Insua cropKALAMAZOO, MI (January 12, 2021) - Amerifirst Financial Corporation announces the appointment of a mortgage industry veteran to its bilingual mortgage services division, Ameriuno. In his new role as Managing Director, Andres ‘Andy’ Insua will lead efforts to expand homeownership opportunities for Hispanic community members throughout the country.


"We're excited to have someone of Andy's experience and caliber leading our team," said Doug Long, Amerifirst Southeast Divisional President. "I've worked with Andy in the past and am confident of his abilities to build trust and meaningful relationships with our Spanish-speaking community in order to expand our national platform and help this growing population achieve the American dream of homeownership."


Previously, Insua served in executive leadership roles, most recently as Regional Operating Partner with Supreme Lending where he was responsible for the start-up, strategy, and operations of the retail division. Before that, he held the position of Divisional President of Prospect Mortgage and was Senior Vice-President, Florida Head of Mortgage for Fifth Third Bank.

"For me, it's like joining a family," said Insua on his new role with Ameriuno. "My parents immigrated from Cuba in the early 1960s and this is an opportunity for me to leverage my 30-year career in the mortgage industry to help bring value to a new generation of Hispanics who want to become homeowners."

Ameriuno opened its doors in Winter Park, Florida, in August of 2020 to serve the needs of Orlando's growing Hispanic population. As a full-service home loan center, it provides Spanish translation and resources for a wide range of purchase, refinance, renovation, and construction mortgage options. These include government-backed programs (FHA, USDA, VA) that enable many renters to qualify for a home through flexible credit guidelines, low down payment options and lower overall costs.


Consumers can also access its Spanish-language website, Ameriuno.com, to learn more about the homebuying process.


Long said that over the next 25 years, the Hispanic population will make up more than half of all new first-time homebuyers in the United States. However, they face considerable hurdles including language barriers, information gaps about home buying and the mortgage qualification process, and lack of relationships and trust of financial institutions.


"We focus on helping our customers get ready to buy a home, and that sometimes takes six months to a year," added Insua. "Our mission is to help our customers accomplish their dreams of homeownership through high trust relationships, educational programs and resources, and genuine community involvement. It's what we do best."


About Amerifirst Financial Corporation

Amerifirst Financial Corporation offers financial services through its Amerifirst Home Mortgage and Ameriuno divisions. It employs over 800 team members and provides home financing opportunities for thousands of individuals and families each year, especially in rural and underserved communities and among first-time homebuyers. It operates in branches across a dozen states throughout the U.S. and is recognized by Inc. 5000 for its 78 percent growth over a three-year period. It's mission is to make a meaningful difference in the lives of others.


Janet Veach
Janet Veach
Janet Veach is the Communications Specialist for Amerifirst Home Mortgage. As the former Communications Director with the Alzheimer’s Association in Central Illinois, she believes that building strong relationships leads to dynamic partnerships that can dramatically improve our neighborhoods and communities. The mother of three sons, she has heard many a good story, and specializes in creating content that educates, communicates our core values and promotes genuine relationships with our customers.

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